The GSD Factor Podcast Explores ‘Layoff to Launch’ Mindset with Steve Lomas
NASHVILLE, TN — Steve Lomas, Founder and CEO of The Roster Agency, was featured on The GSD Factor podcast in an episode titled "Powerfully Choosing Layoff to Launch." The conversation is built on themes Lomas has explored throughout his career: how professionals can use disruption as a catalyst for entrepreneurship and how the creative talent market rewards those who take ownership of their careers.
The GSD Factor, which focuses on helping entrepreneurs and business leaders execute with focus and intention, provided a fitting platform for Lomas to share his philosophy on turning setbacks into strategic advantages. The discussion covered how The Roster itself emerged from his own pivot. Lomas shares lessons learned from working with hundreds of creative professionals navigating similar transitions.
"The professionals who thrive after a layoff are the ones who stop waiting for permission and start making decisions," said Lomas. "That is the moment the launch actually begins."
The episode offered a candid look at the emotional and practical dimensions of leaving corporate employment, including how to evaluate your market value, structure early client relationships, and build a reputation as an independent professional. Lomas drew directly from The Roster's model as a working example of what the freelance ecosystem looks like from the inside.
The Roster continues to serve as a bridge between top creative talent and the marketing teams and organizations that need them. Its mission is rooted in the belief that independent professionals deserve the same access to great opportunities as in-house teams, which is often mutually beneficial to both the professional and the organization.
Listen to the podcast.
About The Roster
The Roster® is a creative company built specifically to provide concierge access to top-tier freelance talent. We give clients access to a relationship-driven network of vetted designers, copywriters, art directors, strategists, and developers. These are creative stars who've shaped work for brands including Disney, Nike, Marvel, and Coca-Cola. When a client explains their project, The Roster assembles the right team, oversees onboarding, and stays available and helpful throughout. Founded by Steve Lomas. Based in Nashville, with a network that spans the U.S. and beyond. Learn more at theroster.agency.
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Media Contact: Diane M Miller Public Relations Specialist