CEO Bio

Steve Lomas

Founder & CEO, The Roster

Steve Lomas is a veteran creative leader and interactive media pioneer with over 30 years of experience at the intersection of technology, storytelling, and design. As the founder of The Roster, he has translated decades of high-level production expertise into a specialized "bench model" freelance agency. Rather than a staffing company that happens to place creatives, The Roster is a creative company built to provide access to a vetted network of top-tier independent talent. Based in Nashville and operating nationwide, Steve and his team stay engaged in the background, providing any needed support or guidance throughout the life of a project.

A Career Rooted in Craft

Before launching The Roster, Steve built an extensive portfolio leading key product development and creative projects for global giants, including:

• Entertainment & Media: DreamWorks, Discovery, Yamaha, PBS, and EA Games.
• Technology & Corporate: Panasonic, Xerox, Dell, Wiley, and HP.
• Education & Impact: Sesame Learning, ACT, College Board, the Southern Poverty Law Center, and lynda.com (now LinkedIn Learning).

His background spans the Los Angeles entertainment industry to Nashville's creative scene, giving him a unique perspective on both high-end production value and lean, agile execution.

An Advocate for the Freelance Economy

Long before the gig economy became a buzzword, Steve was a champion for top independent talent. He has managed hundreds of creative professionals throughout his career—the vast majority being freelancers—and understands what it takes to vet for craft and follow-through.

He is also the founder of MojoMediaPros, a Nashville-based digital agency, where he honed the "bench model" of keeping trusted experts on standby to meet shifting client needs.

Mentorship and Education

A graduate of the ArtCenter College of Design, Steve’s commitment to the creative community extends into education and mentorship:

• Adjunct Faculty: Served for 12 years at ArtCenter College of Design.
• Nashville Entrepreneur Center: An active member and volunteer mentor since 2015, coaching over 125 early-stage startups on brand and business strategy.
• Nossi College of Art: Serves on the Graphic Design Advisory Board .

Based in Nashville, Steve remains active in the city's creative and entrepreneurial community, dedicated to empowering teams to deliver their best work without the overhead or bureaucracy.