Our Business Bio
The Roster® isn’t a staffing company that happens to place creatives. We're a creative company built specifically to provide concierge access to top-tier freelance talent. Our bench of carefully-vetted copywriters, art directors, designers, UX/UI experts, marketers, video producers, and developers is built on real working relationships, not resumes. It’s how we deliver trusted expertise when you need it, without the overhead.
The agency was founded by Steve Lomas, a veteran creative leader who has spent decades on both sides of the industry—as the client and the service provider. Before building The Roster, Steve led work for brands such as Disney, DreamWorks, Panasonic, EA Games, and Discovery. He saw the gap: teams need creative capacity, but the options are either slow, expensive, or unreliable. He built The Roster to be the solution he wished he had.
Our network is rooted in referrals and real relationships. People vouching for people. Creative professionals who are excellent at what they do and even better to work with. Collectively, our rostered talent has created work for hundreds of leading brands across entertainment, technology, retail, publishing, education, and beyond. Because our community is built on trust—and because many of us have collaborated for years—we stand behind every recommendation we make.
The Roster believes the best creative work happens when talented people are empowered to do what they do best, without bureaucracy, drama, or last‑minute chaos. We prioritize curation over volume, relationships over transactions, and follow‑through over promises. That philosophy shapes everything we do, from how we vet talent to how we support clients throughout every engagement.
For freelancers, The Roster offers steady, meaningful opportunities, transparent communication, and a community that respects the craft. For employers, we deliver the perfect team every time—fractional, remote, cost‑effective, and ready to activate.
Creative talent on demand. The right people at the right moment. This is The Roster.
