Self-Promotion
Power Plays
Layoff to LAUNCH / Part 5
An Inbetweener's Playbook
Talent
Layoff to LAUNCH, Pt 5Self-Promotion Power Play
In today's job market, effective self-promotion is essential for career growth. Mastering this skill can significantly enhance your visibility and success. Below are three proven strategies from my self-promotion playbook, refined through every stage of my career...
Résumé
Strategies
Layoff to LAUNCH / Part 4
An Inbetweener's Playbook
Talent
Layoff to LAUNCH, Pt 4Mastery in résumé writing
Navigating today's dynamic, post-generative AI job market demands mastery in résumé writing. Drawing from decades of personal experience and recent developments, this 'Layoff to Launch' series article highlights...
Personal
Branding
Layoff to LAUNCH / Part 3
An Inbetweener's Playbook
Talent
Layoff to LAUNCH, Pt 3Entrepreneurial ventures and traditional roles,
Before we dive into personal branding, let me share my career journey: a blend of entrepreneurial ventures and traditional roles, all punctuated by the occasional (and unwanted) layoffs. So, trust me when I say, "I get it." I loathe job hunting and the approval-seeking associated with it, which...
Day One:
Triage
Layoff to LAUNCH / Part 2
An Inbetweener's Playbook
Talent
Layoff to LAUNCH, Pt 2A logical and important place to start
Unless you were just laid off today, I’m sure my beginning with day-one thoughts feels belated and anti-climactic. Nonetheless, it's a logical and important place to start...
Introduction
Layoff to LAUNCH / Part 1
Turning a Layoff Into a Launch
Talent
Layoff to LAUNCH, Pt 1A surge in interest in freelancing
In the wake of widespread layoffs in the tech and creative sectors, many find themselves at a career crossroads. As the head of The Roster, a creative staffing agency, I've witnessed a surge in interest in freelancing. While we focus on professional freelancers, the recent trend has brought a diverse mix of individuals to our door.
Unlocking
Opportunities
How a Visual Portfolio Boosts a Writer's Career | Insights
Talent
Why Writers Need to Think VisuallyHow a Visual Portfolio Boosts a Writer's Career
Recently, a package arrived from a seasoned copywriter friend, a fellow collaborator on numerous projects. Unwrapping it revealed a tabloid-sized magazine, brimming with striking graphics, engaging factoids, and articles penned by our colleague. It was accompanied by a note, highlighting his contribution to the finished work and a friendly reminder to keep him in mind for future projects. This prompted a thought: Why do so many writers' portfolios lack visual appeal?
Thought
Leadership
Blueprint
AI Perspectives
Humans Over ToolsA Blueprint for Earning Real Authority
I've been aware of many content creators and thought leaders touting their mastery of generative AI for content creation. Listening to them, you might believe they've stumbled upon Aladdin's lamp—a shortcut to thought leadership. Cranking out content effortlessly and dare I say it, mindlessly...