Insights Blog

Peer Inspiration Recently, a package arrived from a seasoned copywriter friend, a fellow collaborator on numerous projects. Unwrapping it revealed a tabloid-sized magazine, brimming with striking graphics, engaging factoids, and articles penned by our...

Thought leadership isn't about AI, it's about you. I've been aware of many content creators and thought leaders touting their mastery of generative AI for content creation. Listening to them, you might believe they've stumbled upon Aladdin's lamp—a...

AI: What Is It Good For? Like many, I've been exploring generative AI to uncover key insights, such as: how creatives can integrate AI into their workflows, what tasks AI tools perform well, and the crucial question of AI limitations. Comparing...

In Search of "Kelly With The Green Necktie" At The Roster, we talk a lot about respecting and celebrating creative talent. I have been fortunate to mentor many creative individuals throughout my career, sharing what I have learned to further their...

Part Three: The Path Forward In Part One of this article, I positioned the Debate. In Part Two, we heard from a wide range of talented creators. For this third and final installment, I’ll share my thoughts about the path forward, including how we can...

Part Two: Perspectives from Creative Pros In Part One of this article, I provided some context and examples of why 2022 will be remembered as the year AI Content Creation finally went mainstream. I also framed the central debate: are AI content...