Insights Blog

Before we dive into personal branding, let me share my career journey: a blend of entrepreneurial ventures and traditional roles, all punctuated by the occasional (and unwanted) layoffs. So, trust me when I say, "I get it." I loathe job hunting and...

Unless you were just laid off today, I’m sure my beginning with day-one thoughts feels belated and anti-climactic. Nonetheless, it's a logical and important place to start...

In the wake of widespread layoffs in the tech and creative sectors, many find themselves at a career crossroads. As the head of The Roster, a creative staffing agency, I've witnessed a surge in interest in freelancing. While we focus on professional...

Peer Inspiration Recently, a package arrived from a seasoned copywriter friend, a fellow collaborator on numerous projects. Unwrapping it revealed a tabloid-sized magazine, brimming with striking graphics, engaging factoids, and articles penned by our...

Thought leadership isn't about AI, it's about you. I've been aware of many content creators and thought leaders touting their mastery of generative AI for content creation. Listening to them, you might believe they've stumbled upon Aladdin's lamp—a...

AI: What Is It Good For? Like many, I've been exploring generative AI to uncover key insights, such as: how creatives can integrate AI into their workflows, what tasks AI tools perform well, and the crucial question of AI limitations. Comparing...