Insights Blog

The Roster blog image Personal Branding. A tightrope walker on a rope leading to a launching rocket.

Personal Branding | Layoff to LAUNCH An Inbetweener's Playbook

Before we dive into personal branding, let me share my career journey: a blend of entrepreneurial ventures and traditional roles, all punctuated by the occasional (and unwanted) layoffs. So, trust me when I say, "I get it." I loathe job hunting and...

The Roster blog image Day One - Triage. A tightrope walker on a rope leading to a launching rocket.

Day One: Triage | Layoff to LAUNCH An Inbetweener's Playbook

Unless you were just laid off today, I’m sure my beginning with day-one thoughts feels belated and anti-climactic. Nonetheless, it's a logical and important place to start...

The Roster blog image INTRODUCTION. A tightrope walker on a rope leading to a launching rocket.

Introduction | Layoff to LAUNCH An Inbetweener's Playbook

In the wake of widespread layoffs in the tech and creative sectors, many find themselves at a career crossroads. As the head of The Roster, a creative staffing agency, I've witnessed a surge in interest in freelancing. While we focus on professional...

The Roster blog image illustrating the value of imagery to illustrate the written word.

Unlocking OpportunitiesHow a Visual Portfolio Boosts a Writers Career

Peer Inspiration Recently, a package arrived from a seasoned copywriter friend, a fellow collaborator on numerous projects. Unwrapping it revealed a tabloid-sized magazine, brimming with striking graphics, engaging factoids, and articles penned by our...

Thought Leadership Blueprint For the AI Era

Thought leadership isn't about AI, it's about you. I've been aware of many content creators and thought leaders touting their mastery of generative AI for content creation. Listening to them, you might believe they've stumbled upon Aladdin's lamp—a...

TheRoster.agency blog cover image for "ChatGPT-vs-Bard"; robots marching toward us.

ChatGPT 4 vs. Google Bard AIThe Surprising Head-to-Head Results

AI: What Is It Good For? Like many, I've been exploring generative AI to uncover key insights, such as: how creatives can integrate AI into their workflows, what tasks AI tools perform well, and the crucial question of AI limitations. Comparing...

TheRoster.agency blog cover image for "Following up the Bounding Ball"

Following up the Bouncing Ball

In Search of "Kelly With The Green Necktie" At The Roster, we talk a lot about respecting and celebrating creative talent. I have been fortunate to mentor many creative individuals throughout my career, sharing what I have learned to further their...