Steve Lomas Returns To Changing The Sales Game To Address AI's Impact On The Future Of Work

NASHVILLE, TN - May 02, 2025
Steve Lomas, Founder and CEO of The Roster Agency, returned to Changing the Sales Game for Episode 226, joining host Connie Whitman in a conversation focused on how artificial intelligence is transforming the future of work, creative production, and the talent market. The episode, titled "AI Impacts on the Future of Work," explored both opportunities and real-world implications for the professionals and organizations navigating this shift.

In just six weeks since his last appearance on the show, the landscape has shifted enough to warrant a dedicated conversation on AI's accelerating influence on creative roles, hiring practices and the way companies think about building teams. Lomas brought the perspective of a practitioner who works daily at the intersection of human talent and technological change.

"AI is not replacing great creative people. Ultimately, it is raising the bar for what great looks like," said Lomas. "Professionals who embrace Ai as a tool and stay focused on judgment, relationship and strategy are going to be more valuable than ever." 

The episode addressed how companies should view AI as a complement to human creativity rather than a replacement, and what the emergence of AI tools means for the freelance and fractional talent market. Lomas argued that demand for top-tier creative talent will increase, not decrease, as AI raises the overall volume of content and the standards for what constitutes success.

The conversation reinforced The Roster's positioning as a forward-looking voice in the talent and creative industry at a moment when the stakes around AI and the workforce have never been higher.

Listen to the podcast.

About The Roster

The Roster® is a creative company built specifically to provide concierge access to top-tier freelance talent. We give clients access to a relationship-driven network of vetted designers, copywriters, art directors, strategists, and developers. These are creative stars who've shaped work for brands including Disney, Nike, Marvel, and Coca-Cola. When a client explains their project, The Roster assembles the right team, oversees onboarding, and stays available and helpful throughout. Founded by Steve Lomas. Based in Nashville, with a network that spans the U.S. and beyond. Learn more at theroster.agency.

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