NASHVILLE, TN - February 15, 2024
Steve Lomas, Founder and CEO of The Roster Agency, appeared as a featured guest on Mostly Middle Tennessee Business, Episode 189, sharing strategies for professionals looking to maximize their freelance careers. The episode, titled "Maximizing Your Freelancing Career," explored how creative professionals can build sustainable independent careers while delivering exceptional value to clients and organizations.
The conversation offered an inside look at the rapidly evolving freelance economy from the perspective of someone who has built a business connecting top-tier freelancers with leading brands. Lomas drew on his 40 years of experience in the creative industry to outline how professionals at every career stage can position themselves for success in a market increasingly shaped by fractional and contract talent.
"The freelancing landscape has shifted dramatically, and the professionals who thrive are the ones who treat their careers like a business," said Lomas. "It’s not just about the work you do. It’s about how you show up, how you communicate your value, and how you build relationships that keep clients coming back. Our approach provides a foundation that allows these relationships to flourish."
The Roster Agency, which maintains a bench of more than 1,000 vetted creative professionals, works with marketing leaders and companies across the country to staff design, copywriting, strategy, and development projects with experienced independent talent. Lomas brought that operational perspective to the episode, connecting the freelancer's experience to what clients and agencies look for when building agile creative teams.
The appearance reflects The Roster's ongoing commitment supporting both the freelance community and the businesses they serve. By helping professionals understand what it takes to build a lasting freelance career, The Roster strengthens the broader ecosystem of creative talent that powers some of the most recognized brands in the country.
Listen to the podcast.
About The Roster
The Roster® is a creative company built specifically to provide concierge access to top-tier freelance talent. We give clients access to a relationship-driven network of vetted designers, copywriters, art directors, strategists, and developers. These are creative stars who've shaped work for brands including Disney, Nike, Marvel, and Coca-Cola. When a client explains their project, The Roster assembles the right team, oversees onboarding, and stays available and helpful throughout. Founded by Steve Lomas. Based in Nashville, with a network that spans the U.S. and beyond. Learn more at theroster.agency.
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Media Contact: Diane M Miller Public Relations Specialist This email address is being protected from spambots. You need JavaScript enabled to view it. 614.571.7907
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