Changing the Sales Game Explores How Fractional Talent Is Changing the Way Companies Hire

NASHVILLE, TN - February 14, 2025
In a conversation exploring the growing role of fractional talent in modern business operations, Steve Lomas, Founder and CEO of The Roster Agency, appeared on Changing the Sales Game, Episode 220. The episode, titled "How Fractional Talent is Reshaping Business," examined how forward-thinking companies are moving toward agile, on-demand creative teams and away from traditional hiring models.

Changing the Sales Game reaches sales professionals, business leaders, and entrepreneurs focused on building smarter, more adaptive organizations. Lomas joined host Connie WhitmanConnie Whitman to share how The Roster's model reflects a broader shift in how companies think about talent: less as a fixed cost and more as a flexible, strategic resource.

"The smartest marketing teams I talk to are not trying to hire their way to capacity. They are building relationships with proven talent they can bring in when they need them," said Lomas,. "Fractional is not a compromise. For a lot of companies, it is the smarter play."

The conversation covered the mechanics of building a fractional talent strategy, including how to evaluate talent, onboard contractors effectively and maintain brand consistency across projects when working with external creatives. Lomas drew on The Roster's experience placing more than 1,000 vetted creative professionals with clients ranging from Fortune 500 companies to high-growth startups.

The appearance reflects the growing market recognition of The Roster's model at a time when businesses across every sector are rethinking their approach to talent, creativity, and workforce flexibility.

Listen to the podcast.

About The Roster

The Roster® is a creative company built specifically to provide concierge access to top-tier freelance talent. We give clients access to a relationship-driven network of vetted designers, copywriters, art directors, strategists, and developers. These are creative stars who've shaped work for brands including Disney, Nike, Marvel, and Coca-Cola. When a client explains their project, The Roster assembles the right team, oversees onboarding, and stays available and helpful throughout. Founded by Steve Lomas. Based in Nashville, with a network that spans the U.S. and beyond. Learn more at theroster.agency.