The Roster Powers Marketing Teams with a Vetted Bench of Top-Tier Freelance Talent
NASHVILLE, TN — As marketing teams face increasing pressure to deliver high-stakes work without the overhead of traditional agencies or the delays of full-time hiring, The Roster® is offering instant access to top-tier freelance talent.
Moving beyond the limitations of traditional staffing and automated marketplaces, The Roster provides organizations with a curated, relationship-driven bench of top-tier freelance talent. Founded by veteran creative leader Steve Lomas, the Nashville-based company assembles specialized teams of highly vetted copywriters, art directors, designers, and developers, staying accessible to support the project from onboarding to delivery.
A Creative Company, Not a Staffing Agency
The Roster was built by creatives, for creatives. After decades leading work for brands like Disney, DreamWorks, and Discovery, Lomas recognized that organizations don’t have a talent problem—they have a capacity problem.
"The Roster isn't a staffing company that happens to place creatives," says Steve Lomas, Founder of The Roster. "We’re a creative company built specifically to provide concierge access to the best freelancers in the business. We lead with taste and judgment, not algorithms. Our model is built on real working relationships, not résumés."
The "Bench" Model: Creative Talent on Demand
The Roster’s signature approach allows clients to build a bench of pre-approved talent before a crisis hits. This proactive strategy ensures that when a product launch moves up or a workload spikes, trusted creative capacity is already secured and ready to activate.
Key differentiators of The Roster’s concierge model include:
- Relationship-Driven Vetting: 100% of the network is personally vetted. Every professional is vouched for by other pros, ensuring a community built on trust and proven craft.
- The Concierge Experience: Unlike marketplaces that "hand you a list and wish you luck," The Roster assembles the team, oversees onboarding, and remains a single point of contact for accountability throughout the project.
- Top Tier Expertise: The network features talent with an average of nearly 20 years of experience, having shaped campaigns for brands including Nike, Marvel, Target, AMC, Disney, Dreamworks, Sony, Boeing, VISA, Amazon, Deloitte, NBA, Slack and Coca-Cola.
- Operational Ease: The Roster handles the heavy lifting of logistics, from timesheets to invoicing, allowing clients to focus on the work itself.
"We provide a backstage pass to the best freelance creatives," Lomas added. "Whether you need a single writer to save a deadline or a full fractional team to launch a brand, we’ve already done the legwork. We stay with you to ensure the work actually works."
About The Roster
The Roster® is a creative company built specifically to provide concierge access to top-tier freelance talent. We give clients access to a relationship-driven network of vetted designers, copywriters, art directors, strategists, and developers. These are creative stars who've shaped work for brands including Disney, Nike, Marvel, and Coca-Cola. When a client explains their project, The Roster assembles the right team, oversees onboarding, and stays available and helpful throughout. Founded by Steve Lomas. Based in Nashville, with a network that spans the U.S. and beyond. Learn more at theroster.agency.
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