The Roster blog image illustrating the value of imagery to illustrate the written word.

Written by Steve Lomas | Founder CEO | The Roster

Unlocking OpportunitiesHow a Visual Portfolio Boosts a Writers Career

Peer Inspiration

Recently, a package arrived from a seasoned copywriter friend, a fellow collaborator on numerous projects. Unwrapping it revealed a tabloid-sized magazine, brimming with striking graphics, engaging factoids, and articles penned by our colleague. It was accompanied by a note, highlighting his contribution to the finished work and a friendly reminder to keep him in mind for future projects. This prompted a thought: Why do so many writers' portfolios lack visual appeal?

More Than Words

Yes, writers write, but the true value of their craft can only be realized when their words are read. While respecting the written word is crucial, adopting an overly purist stance won't necessarily attract clients. It's important not to underestimate the significance of a visual portfolio for writers. It's essential not only to present writing samples but to showcase the work in its published form. This includes website links, screenshots, ad materials, PDFs of print collateral, social media campaigns, billboard images, tradeshow booth displays, and client brand logos.

Visual elements in a portfolio aren't just for show; they're strategic tools for telling a more compelling professional story. A thoughtfully crafted visual portfolio elevates a writer's work from mere text to an immersive, tangible experience, demonstrating its impact in the real world.

Moreover, collaborating with a graphic designer can transform a visual portfolio from good to great. So, while the essence of a writer’s skill lies in their words, incorporating well-designed, impactful graphics can set a writer apart.

Wrap Up

The package I received was more than just a pleasant surprise and good self-promotion; it was a vivid reminder of the importance of visual storytelling in our profession and the power of imagery to attract and retain client interest.

This is precisely why The Roster builds visual demos for our writers.