What’s a Roster Bench And How Does it Work?
Imagine partnering with world-class creative talent referred by a trusted source for all your projects. Imagine they’re all geared up, ready to jump in and add value on short notice. Wouldn’t that give you an edge, reduce risk, and bolster your confidence? That’s exactly how I’ve staffed my marketing agency for over 20 years, ensuring we always have the expertise needed to do any job.
I started The Roster to make it easy for others to share this experience: on-demand access to top freelance creatives, ready to go before your next project hits. We take care of the sourcing and vetting process, so you don’t have to worry about finding the right talent or keeping up with the latest trends. You only put these players in the game when you need them, and only then do you incur any expense. We call this unique approach “building your bench.”
Unlike large marketplace sites, The Roster relies on firsthand experience to vet our talent. Each member is referred and vouched for by another member. We actually know one another, so when we say someone will deliver, you can count on it! Plus, staying current with tools and trends is a full-time job that we handle for you. With The Roster, you bypass the guesswork and gain access to talent that’s not only skilled but also trusted to deliver top-tier results.
Here’s how it works.
- Choose Your Talent. You select the specific talent you want on deck, and you're ready to go. Whether you need UX/UI designers, copywriters, or marketing strategists, we have you covered. You can broaden your bench's depth and talent scope at any time.
- Simplified Contracts. We create a single Statement of Work (SOW) listing your selected talent, including rates and skill sets. This simplifies the hiring process and gets all the details out of the way upfront.
- Flexible Engagement. Engage directly with any or all talent on your Roster bench as needed. This flexibility allows you to quickly mobilize a team whenever a project calls for it without the hassle of full-time hiring. When the project ends, team members return to your bench until the next time.
Whether you’re a startup founder looking to scale quickly or a marketing director needing extra hands during peak seasons, The Roster is your secret weapon. Our talent has helped startups produce critical assets—such as presentations, prototypes, MVPs, branding, websites, and marketing materials—to secure funding and achieve successful exits. We’ve also helped established companies crush high-profile projects. Now, we’re here to help you.
Build your Roster bench today. There’s no risk, no cost, and no reason to wait.
When Hatch, a digital health startup, decided to move up a product launch after an industry conference, Director of Marketing Joe Zboch relied on The Roster for support. With just 48 hours to develop a crisp landing page and social campaign for their new offer, The Roster’s bench—comprising top-tier copy, design, and development talent—delivered. The work was completed on time and to the highest standard, resulting in Hatch’s fastest and most successful launch.
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